Providers realize that it isn't the transparency that's complicated. Surgical price transparency is made complicated by the rules and terms and conditions that third-party payors mandate in their participation agreements....
Bundled-Price Surgery Product and Program Ideation
The ideation step is considered one of the best opportunities for driving innovation in a hospital or ambulatory (same day) surgery center (ASC)....
How To Get More Website Traffic for Your Surgery Center
ASCs, clinics and hospitals need free, branded, organic web traffic. "Reach" and "engagement" will cost you a small fortune unless you write the content yourself. ...
On-Page SEO: What to Expect
Understand how SEO works, what is its true value proposition, and how your listing can or won't produce online referrals of new patients....
Differentiate, Position & Relate your Your Competitive Advantage
If it's bad form to advertise lower prices, then how do you amplify your ASC's true differentiators to give surgery shoppers a solid reason to select your offer?...
How to calculate a bundled-price surgery quote
In this rather lengthy but instructional article, Dr. Maria Todd, our internal expert and a former ASC administrator and OR nurse shows you what goes into the calculations to build a surgery price....
How to reduce denied claims
Each month, for every hundred claims wrongfully denied, you lose approximately $30,000 for the year....
How to raise Surgery Center website rankings
Raise surgery center (ASC) website rankings by using updated tactics and strategies that align with Google SEO algorithms ...
President Trump’s Healthcare Price Transparency Order Unveiled …and?
"No consumer or payer really cares about the "cost-per-ingredient pricing" in a loaf of bread at the store. They care about how much they have to pay ......
How to Add a Medical Travel Option to Your Bundled Price Surgery Program
ASC administrators express eagerness to promote their bundled price surgery packages. But in the case of medical travel, most say they designed their program to target and attract patients who are local or nearby. ...