Learn the business of bundled price surgery
Marketing, Media Attention and Advertising
SurgeryShopper.com experts and consultants offer in-depth articles written by our experts about how to market, earn media attention, and promotion of your program. Branding, Marketing, Advertising topics are also featured in this section.
ASCs, clinics and hospitals need free, branded, organic web traffic. “Reach” and “engagement” will cost you a small fortune unless you write the content yourself.
If it’s bad form to advertise lower prices, then how do you amplify your ASC’s true differentiators to give surgery shoppers a solid reason to select your offer?
Providers are often mystified as to why their landing page featuring cash pay surgery prices or bundled price surgery may never show up in a Google search. Here’s a list of reasons why it can happen and what to do about it. The page elements (text, images, and videos) aren’t optimized. The content isn’t good.